Project : Online Cloth Shopping Website- Casuals

Project Overview

I have designed a is online clothing website that offers variety of casual clothing options for ages 16-45 years old. Goal is to make shopping fast easy by providing more improved navigation.

UX design process I followed to complete the project is empathize, define, ideate, prototype and test. 

My Role

As UI/UX designer I have conducted interviews, paper and digital wireframing, low and high-fidelity prototyping, conducted usability studies, accounting for accessibility, iterating on designs and responsive design.

Timeline

Jan 2022-Feb 2022

Scope

User Research, UX Design, Wireframing, Visual Design, Prototyping.

Problem

People are looking for reliable cloth shopping website with very good navigation. But their problem is clothes aren’t the size they actually are, Clothes aren’t the quality they actually seem to be on website, Check out process is lengthy.

Challenges

• How navigation can be improved?

• How to reduce checkout process so that user finds it easy?

• how to show exact size and cloth quality of clothes on website so that user feels they are actually in store?

Solution

Design Online cloth shopping website which makes shopping fast and easy by providing more improved navigation with better interface so that user can have feel of real store.

Visual Mockups

UX Research